A playbook for independent sports agents

The infrastructure behind the independence

Your athletes deserve the same financial infrastructure that CAA and WME provide. You shouldn’t have to build it alone.

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The Problem

There are over 800 NFLPA-certified agents. Fewer than 50 work at agencies with real financial infrastructure.

The rest are independent. They recruit, negotiate, and manage relationships. But when it comes to their clients’ financial lives — tax planning, wealth management, insurance, estate planning — they’re on their own.

This playbook is for them.

The Playbook

Ten chapters. One blind spot. A complete guide to what your athletes actually need.

The Third Option
Chapter 3: You don't have to build expensive infrastructure. You don't have to go without it. There's a third option.
The Back-Office
Chapter 2: The five core functions that big agencies have — and what it costs you every quarter without them.
The Nine Gaps
Chapter 1: Nine things went wrong after signing his $14M deal. None of them had to do with the contract.
“We provide the same financial infrastructure that CAA and WME have — but you keep your independence, your client relationships, and your brand.”
The sentence that changes the conversation

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